Wisdom. Strategy. Soul.
After almost two decades in marketing, I discovered the missing piece wasn't the right tactic – it was self-knowledge
✶ align your message and strategy to grow your business ✶
I 'm Sophia Pallas
and I help purpose-driven entrepreneurs create businesses that are aligned, magnetic and unmistakably, unapologetically theirs
When I found astrology in 2019, everything clicked. The patterns I'd been living – the way I worked, what drained me, what lit me up – suddenly made sense.
My chart didn't tell me who to be. It showed me who I already was, and gave me permission to build from there.
That's what I do for you now.
I help you see the patterns in your business, understand why certain strategies feel wrong (and others feel inevitable), and create something that actually reflects how you're designed to work.
With 20 years experience across journalism, public relations, marketing and copywriting, I bring the practical structure that turns insight into action.
I've crafted campaigns that generated millions in revenue, worked with major brands, and mastered the formulas that make people buy.
But I know that's not enough for you.
You want depth. You want authentic connection. You want your business to feel like a living, breathing reflection of your purpose and values – not a cardboard cutout or a generic AI clone.
Astrology is how we get there. Not the fluffy, back of the magazine version – astrology that works like a diagnostic tool for your business.
Because your birth chart reveals your natural rhythm, your edge, and the way you're uniquely designed to build and serve.
Astrology is a precision tool for clarity
It's a symbolic language that helps you understand your energy, timing, and direction so you can make confident decisions, set yourself apart, and build momentum without second-guessing yourself.
My work is to bridge both worlds. The analytical strength of marketing strategy and online tools, with the profound insights of astrology.
Together, they create a framework for business development and messaging that completely changes the game.
This work goes deeper than marketing tactics
When clients come to me, they're often standing at a threshold. They've outgrown their current expression. Their message no longer fits. They're spinning with too many offers, too many ideas, and not enough clarity on what to do next.
What they discover is that their chart holds a blueprint – not just for their business, but for their most authentic expression in the world.
The transformations my clients experience:
Finally understanding why certain strategies never worked (and finding ones that do)
Uncovering the real blocks beneath the surface symptoms
Crafting messaging that feels true and converts beautifully
Making decisions with confidence instead of second-guessing
Building businesses that sustain them energetically and financially
My Approach
My work is grounded in traditional astrology, drawing predominantly on Hellenistic techniques that originated thousands of years ago.
This is precise, practical wisdom that helps you see both the big picture and perfect timing of your growth.
Combined with:
20 years in journalism, public relations and marketing consulting
High-level experience in conversion copywriting and launch strategy
Advanced astrology training including horary and electional techniques
Award-winning podcast and marketing services
Certified Neurosomatic Intelligence Practitioner (trauma-informed)
Currently pursuing OPA (Organisation for Professional Astrology) certification
This unique blend means I can see what others miss.
The patterns in your chart that explain your business challenges. The messaging that will resonate with your soul clients. The timing that will make everything flow. The blockages in your nervous system, holding you back from visibility and expression.
Transformative, validating, and catalytic
– are words my clients use to describe working with me
Because they’re ready for more than quick fixes.
They want growth that feels intelligent, sustainable, and aligned.
They leave feeling clear, grounded, and energised – with a renewed sense of direction, the messaging to match, and a partner who genuinely cares about their success.
Awards and certifications
What Others Say
“
Working with Sophia has completely transformed my business from the way I feel about it, to the growth I've seen and how confident I am in growing it and moving forwards.
From the very beginning, she brought fun and insight with the blend of astrology, incredible copy, and a macro view of the company that I haven't experienced before. I love the way that she has understood the purpose and energy of the brand and even helped me grow in mine.
Sophia guided me through a complete rebrand and relaunch of SkinGlow Alchemy, including refining my product messaging, designing our launch strategy, and crafting all of our marketing content with so much care and intention.
Following this rebrand, we more than doubled our previous year’s revenue within just a few weeks of relaunching. Beyond the numbers, she helped me feel excited, confident, empowered and inspired as a leader. Her unique approach – combining marketing strategy and copywriting with astrology – has felt like exactly what I needed. It has liberated me to focus on the things that are in my zone of genius and she has expanded my business in a way that has felt light and fun, rather than the difficulty I felt before she came on board.
Sophia is not just a strategist or copywriter – she’s a true partner and even a long lost soul sister. If you’re looking for someone who can hold both the big picture and the finer details, and who truly understands how to create marketing that feels soulful and effective, I couldn’t recommend her more highly.
★★★★★
—
CRESSIDA POLLACK
SKINGLOW ALCHEMY
“
I'd lost my confidence and fallen out of love with my business. I felt like I wasn't sure who I was anymore, and as a result, my brand, messaging and offers felt confused and unclear.
My call with Sophia unlocked the 'fire' within me - a part of me I knew was there, but I'd forgotten, and it helped me call that missing piece back home. It showed me just how much I'd been dimming my light through my message and marketing, and helped me remember my truth. Now I feel more confident and connected, and I'm rebuilding my business in alignment with my fullest expression. I felt truly seen.
Everything Sophia told me about my chart was self-affirming, and allowed me to see myself in a whole new light. I then came away with grounded actions to implement all of these insights in my business. Practical magic!
I'm a seeker with a huge thirst for knowledge, so I always love to learn more. I could have happily listened to Sophia for hours! In the time that we had, I felt we focused on the most potent parts of my chart, as they related to what I was struggling with, so it was brilliant. Sophia gave me plenty of insights to take action on.
★★★★★
—
AMY DAVIES
YOGA TEACHER AND COACH
“
Working with Sophia has been nothing short of magical.
She doesn’t just write copy, she sees you, your vision, and your potential in a way that feels deeply intuitive and empowering.
Sophia has exceeded every expectation, going far beyond words on a page to help me unlock my strengths, refine my message, and step into the next level of my business with confidence and clarity.
Through her brilliance and support, I’ve rebranded, brought my vision fully to life, and seen a tangible increase in income. Sophia has an incredible gift for mirroring what’s possible and gently guiding you toward it. I’m never letting her go!
★★★★★
—
PAULA HINDLE
HOLISTIC PHYSIOTHERAPIST
“
I kept feeling like I was on the brink of a breakthrough in my business but couldn't quite get there. My energy and focus was really hit and miss and I was struggling to make progress with the big projects I wanted to prioritise.
I had huge 'aha' moments all the way through my session with Sophia.
One of the feelings I love most in life is feeling seen, understood and learning new things about myself – not only why I am the way I am, but also how I can work with my own energy to feel more in alignment with myself. Sophia did this so beautifully in the session and with the link to my business which I am endlessly passionate about, it was the most insightful experience I've had in a long time.
I now know how to harness the energy that comes from different parts of my chart so I can work with my strengths and also support myself better in the areas where it feels more challenging to me. Things that felt a bit like a personal failing or impossible task for me before our session were put into a context where it's like "ohh I can't do it like that because that wouldn't work for me, but I can do it like THIS" and that was really powerful for me.
★★★★★
—
ROSIE CATHRO
HYPNOTHERAPIST
“
I took a major pivot in the services and focus of my business and I was struggling to find the right way to express my vision, mission and who I was for my new website.
Sophia nailed it on who I am and what was important for me as an individual and what I desired for my business and working with clients.
She’s friendly, engaging, wise and easy to talk with – I loved our conversations. She’s also so helpful and goes above and beyond.
★★★★★
—
JEN LAWS
SOUL COACH AND SHAMANIC HEALER
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I would like to acknowledge and show my deep respect to the Yugambeh people as the custodians of the beautiful place I call home – commonly known as the Gold Coast. I pay respect to the Elders, past, present, and across time. I believe it’s vital to acknowledge the traditional and ongoing custodians of the lands and waters in the places we stand, because our place is a part of our story and the stories of all those who’ve come before us.
