Sophia Arthur email marketing copywriter

Welcome to the



I’m hiring! Calling all epic Virtual Assistants

VA Job Ad: I‘m looking for a tech-savvy, proactive Virtual Assistant who is experienced in online business to ...
Sophia Pallas uses astrology and tarot in business

How I use astrology for business

I was talking to a very wise and no B.S. business friend last week and she said to ...
Sophia Pallas email marketing tips

7 signs you need to up your email marketing game

I used to HATE writing emails. No joke.  I thought, “What copywriter in their right mind would make ...
Sophia Arthur successful online business launches

How to be a launch unicorn in online business

If you’ve been here for a while, you might’ve heard me talk about online business launches. If you’re ...
Sales page copywriter Sophia Arthur

6 sales page mistakes you’ll want to avoid

I really didn’t want to tell her when I saw it... It was like watching someone trip over ...
My simple sales research process

Simple sales research for high-converting copy

When I start working with a client on a full sales funnel – from opt-in to sales page ...
Sophia's process for writing a sales page

How to write a sales page without sleaze

So you’ve got an awesome online product or program. You’ve spent hours perfecting the slides, worksheets and templates ...
The tools I use to make business and life easier

The sneaky online tools I use to make life and business better

One of my kids’ favourite books is Wocket in My Pocket by Dr Seuss. It’s about a boy ...
How to improve a website

Does your website need a workout?

Do you feel like your website isn’t as healthy as it could be? Maybe your traffic has dropped ...
What's your cosmic communication style

Get my

Cosmic Communication Style Guide


It's time to tap into the real 'you' and avoid any communication traps that might be getting in the way of your success.